AnnouncementMay 21, 2026

Introducing Memory Tagging – Your Stories, Their Side Too

Four iPhone screens showing the Memory Tagging flow on Bond: a story with friends celebrating a soccer match and a “Tag friends in your story” pill, the “Tag friends” sheet with Thiago selected, an “Add to your story?” prompt asking a tagged friend if they want to repost, and the tagged friend’s repost showing the original story with their own backstory added.

Think about your best memories. The road trip that went sideways. The inside joke no one else would understand. That random Tuesday that somehow became a core memory.

What made them? The people in them. And every one of those people has their own side of the story.

Memories are social. Capturing them hasn’t been - until now.

Introducing Memory Tagging

Tag the friends who were actually there. They’ll get notified, can repost the moment, and add their own side of the story. Same memory. Every perspective.

It’s not just meaningful - it makes Bond smarter. The more Bond understands who you spend your time with, the better it gets at providing recommendations for you and your crew.

Here’s how it works:

Create a story as you normally would
Tap “Tag” and add the friends who were part of it
Watch as they repost and add their own backstory to the moment

Tagged friends won’t be visible to your viewers - but Bond will remember who was there in your memories.

Start tagging today

Download Bond (or update to the latest version) and try it on your next story. The best memories have always had more than one side. Now you can capture all of them.